Why is milk always stored in the back of a grocery store?


Have you ever found yourself walking to the furthest areas of the supermarket to get a gallon of milk almost every grocery trip? This is a well planned tactic by stores, not just a happenstance.
Dealing with customer behavior, shop design techniques, and the basic economics guiding such judgments helps one to understand the justification.

Consumer Action and Store Design

Milk is first a basic item most consumers want to acquire, hence putting it in the rear guarantees that consumers will have to pass through a range of other products to get it. This motivates impulsive buying as consumers come across a lot of items they would not have thought about buying. Longer the path, the more chances the retailer has to appeal to customers with goods.

Second, shops may better control the cold chain logistics by arranging milk—a highly perishable good—at the rear. It reduces the period of time the product is out of a refrigerated environment under replenishment. Crucially, close proximity to storage facilities and easy access for staff members to restocking these highly sought-after goods without disturbing the major shopping areas helps to prevent interruptions in the main retail spaces.

Grocery shops also are set to support a certain traffic flow. Retailers arrange their stores to provide a specific route that consumers should travel. Stores impact traffic patterns on the premises by carefully arranging popular, basic products like milk toward the rear, therefore exposing consumers to as much of their product selection as feasible.

Financial Plan and Marketing